Harcourt Re-Brands Supplemental Publishing Group Harcourt Achieve

January 2004
Educational Marketer;1/26/2004, Vol. 35 Issue 3, p3
Trade Publication
Reports on K-12 educational publishing company, Harcourt Supplemental's change of the name of its supplemental publishing business to Harcourt Achieve. Reasons for the change in the business' name; Harcourt Achieve's president Tim McEwen's explanation on educators' perception towards supplemental materials; Harcourt's consolidation of operations of its businesses, Rigby and Steck-Vaughn in Austin, Texas.


Related Articles

  • After Name Change, Harcourt Achieve Gains a Publisher, Launches New Programs.  // Educational Marketer;2/9/2004, Vol. 35 Issue 5, p1 

    Presents news updates concerning Austin, Texas-based K-12 supplemental publisher Harcourt Achieve. Hiring of Susan Canizares as senior vice president and president; Launch of the reading program, Elements of Reading. INSET: EM Pulse ....

  • Acquisitions and Partnerships...  // Educational Marketer;5/10/2004, Vol. 35 Issue 14, p8 

    The article presents information on business acquisitions and partnerships related to the publishing industry as of May 10, 2004. K-12 supplemental publisher Austin, Texas-based Harcourt Achieve, has partnered with assessment provider Kensington, California-based Let's Go Learn to provide the...

  • Harcourt Achieve Jumps Into K-12 Math Arena With Acquisition Of Saxon Publishers.  // Educational Marketer;6/7/2004, Vol. 35 Issue 16, p1 

    Announces the plan of Harcourt Achieve to acquire Saxon Publishers in the U.S. publishing industry. Focus of Harcourt Achieve on reading and language arts, and a line of adult materials; Company profile of Saxon Publishers; Plan of Harcourt Achieve to clear up some of the negative preconceptions...

  • Harcourt to Buy Saxon Publishers. Milliot, Jim // Publishers Weekly;6/7/2004, Vol. 251 Issue 23, p7 

    Reports on the agreement of Harcourt Achieve, a supplemental publishing division of Harcourt Inc., to acquire Saxon Publishers in 2004. Types of instructional materials published by Saxon; Terms of the deal; Significance of the acquisition to Harcourt Achieve.

  • Customer publishing leagues. Tiltman, David // Marketing (00253650);9/13/2006, p35 

    The article presents information related to the progress of the customer publishing industry in Great Britain. Six magazines out of the top 100 in the world are from Great Britain. The income of the industry is expected to reach upto £1 billion by 2011. The industry is inviting various brands...

  • A New Name For The Parent Of COTTON INTERNATIONAL.  // Cotton International Annual;2004, p6 

    Reports that the Meister Publishing Co. has changed its name to Meister Media Worldwide, in 2004.

  • CORRECTION.  // Power Engineering;Jun2003, Vol. 107 Issue 6, p8 

    Presents a erratum to an article dealing with the Entegris company in the April 2003 issue of the periodical 'Power Engineering.'

  • Redwood alters name as business changes.  // Marketing Week;2/24/2000, Vol. 23 Issue 4, p12 

    Informs that Great Britain-based customer magazine publisher Redwood Publishing is dropping `Publishing' from its name to reflect a move into other business. Interactive division, Redwood New Media; Offer of a broader range of integrated customer communications.

  • NorthStar Math. Patton, Carol; Royal, Ken // District Administration;Feb2007, Vol. 43 Issue 2, p75 

    The article reviews the educational software NorthStar Math from Harcourt Achieve.


Read the Article


Sign out of this library

Other Topics