McGraw-Hill Exits Supplemental Retail Business, School Specialty To Buy Children's Publishing

January 2004
Educational Marketer;1/26/2004, Vol. 35 Issue 3, p1
Trade Publication
Reports on McGraw-Hill's sale of its Children's Publishing assets to School Specialty, a K-12 supplemental direct marketer in Greenville, Wisconsin. McGraw-Hill's plan to focus its sales efforts on the school market instead of retail; School Specialty's sources of funding for the acquisition; Children's Publishing assets acquired by School Specialty.


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