TITLE

Cutting Edge

AUTHOR(S)
Kramer, Patience
PUB. DATE
December 2016
SOURCE
Value Retail News;Dec2016, Vol. 33 Issue 10, p44
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article informs about the technology investment done by Nebraska Crossing Outlets for its redevelopment, by building digital marketing program. Topics discussed include installation of iBeacons geolocation sensors in mobile application NEX by Nebraska; views of chief digital officer B. J. Mendelson, on using of Facebook Messenger by Nebraska; and views of Nebraska's chief marketing officer Johanna Boston, on the same.
ACCESSION #
120525362

 

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