'Give your brand purpose to help growth and loyalty'

Salmon, Natasha
December 2016
Travel Weekly (UK);12/22/2016, p14
Trade Publication
The article discusses the highlights of the Clia Cruise Forum held in Windsor, England in December 2016. Topics covered at the event include the call by Celebrity Cruises president and chief executive Lisa Lutoff-Perlo for cruise operators to partner with companies such as soap brand Dove to create a bigger brand and attract millennial cruisers, how brands can create loyalty and grow business, and growth in Clia membership.


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