TITLE

Are You Winning or Losing in Pharma 2.0?

AUTHOR(S)
BERNARD, STAN
PUB. DATE
October 2016
SOURCE
Pharmaceutical Executive;Oct2016, Vol. 36 Issue 10, p53
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article presents a questionnaire for biopharmaceutical companies to determine if their brand team is leveraging the winning competitive strategies and actions of the modern era. The questionnaire covers a range of issues related to multi-level competition, product counter-launches and competitive training. The need to reflect if brand plans prior to launch include strategies and actions for competing against generic competitors is also tackled.
ACCESSION #
120515877

 

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