TITLE

Content Marketing's Data Fail: Information Without Insight?

AUTHOR(S)
Locwin, Ben
PUB. DATE
October 2016
SOURCE
Pharmaceutical Executive;Oct2016, Vol. 36 Issue 10, p46
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The article discusses how pharmaceutical brand teams avoid the pitfalls in statistical thinking when appraising and presenting data. The need for pieces of data in infographics to be accurate and be arranged visually in a way that takes advantage of the principles of analytical design is tackled. The essence of finding out more about the underlying data in clickable content by pre-specifying a priori hypothesis before launching a marketing initiative is also explored.
ACCESSION #
120515874

 

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