Wisdom for the Journey

October 2016
Pharmaceutical Executive;Oct2016, Vol. 36 Issue 10, p36
Trade Publication
The article discusses the solutions to enhance the patient experience by health care providers through investments in technology and human capital to unlock a much higher level of patient engagement. It notes meetings led by United BioSource Corp. (UBC), a leading provider of pharmaceutical support services, that showcased unique approach to giving patients a fresh treatment experience. UBC has planned a pathway of care consisting of connected steps including awareness, access and initiation.


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