The Barcelona Brief

October 2016
Pharmaceutical Executive;Oct2016, Vol. 36 Issue 10, p3
Trade Publication
The article presents a document entitled "Prospects, Analysis and Trends in Global Pharma 2016" prepared by a chief executive officer (CEO) panel of experts for the annual CPhI trade show organized by UBM, the parent company of "Pharmaceutical Executive" magazine taking place in Barcelona, Spain in October 2016. Topics discussed include generic geographies, quality culture and innovative sprint for biologics. The key role of technology in streamlining manufacturing costs is also explored.


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