CBS rides ratings into Super Bowl

Kissell, Rick
January 2004
Daily Variety;1/20/2004, Vol. 282 Issue 16, p6
Trade Publication
Reports on the ratings of the television broadcasting of football games in the U.S. as of January 2004. Estimated number of audience generated by the coverage of the National Football Conference on Fox Network System Inc.; Impact of the broadcasting of the 2004 Superbowl on the overall rating of Columbia Broadcasting System Inc.; Comparison on the television rating of the 2004 Superbowl with the rating of the previous Superbowl coverage.


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