Ex-Hypnotic head forms promo firm

Graser, Marc
January 2004
Daily Variety;1/19/2004, Vol. 282 Issue 15, p3
Trade Publication
Reports on the formation of Bernard Media Group that aims to help brands develop entertainment programming as alternatives to traditional advertising campaigns. Executives of the newly-formed company; Search for ways of advertisers to capture the attention of customers; Offer of a cost-effective branded content solutions that are driven by a brand's marketing goals.


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