3 things marketers must do to improve mobile ad effectiveness

Singh, Sunil
December 2016
Gulf Marketing Review;12/20/2016, p1
Trade Publication
The article focuses on the three things, which marketers need to improve mobile advertisement effectiveness. Advertisers are allocating much of their strategic attention to the audience targeting. About 55 percent of companies surveyed ranked audience targeting as the No. 1 area where they are giving attention.


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