Clover rebrands to take on more "natural" look

Dawood, Sarah
December 2016
Design Week (Online Edition);12/20/2016, p1
Trade Publication
The article reports that margarine brand Clover has been given a new look by BrandOpus LLP with aim to deal with fall in the sale. The clover symbol has also been removed from the main logo lock-up and instead incorporated throughout the packaging design instead. BrandOpus says that the rebrand aim to build brand engagement for Clover and help tackle cheap prices.


Related Articles

  • NEWS.  // Design Week;3/4/2004, Vol. 19 Issue 10, p5 

    Reports on developments regarding renovations of identity and brands in Great Britain. Appointment of Rapier by the AA Monitoring Trust to renovate its identity; Renovation of the identity of motor racing team Jordan by TMA; Launch of the William Morris Eyewear on a renovated brand designed by...

  • NEWS.  // Design Week;3/4/2004, Vol. 19 Issue 10, p6 

    Reports on development regarding the creation of brand and identity designs in Great Britain. Design of the brand personality, identity and packaging of Perween by Tayburn; Creation of a Web site for building materials company Hanson by IR Group; Creation of a design for the identity of art...

  • Old league logo strikes out.  // Marketing News;05/21/2001, Vol. 35 Issue 11, p20 

    The article reports on the logo change of Dixie Youth Baseball in Columbia, South Carolina for 2001. The change includes the elimination of the Confederate flag emblem which is replaced with the American flag. The new logo was approved by the national board of directors of the youth baseball...

  • DESIGN CHOICE/EURO 2004. Hines, Susannah // Marketing (00253650);2/19/2004, p14 

    Developing a logo that has to be used by so many different brands and organisations is a logistical nightmare for designers. The design of logo for European football games Euro 2004 is fluid, organic and natural. Importantly, it feels European, with an arty style that works well. All the right...

  • The last of the old guard moves on in a makeover for Carat. Darby, Ian // Campaign;2/4/2005, Issue 6, p14 

    The article reports that the old Stanley Racing logo is replaced by the new brand Stanley Bet in fresh green-and-white paint. So much so that the violent PlayStation game Grand Theft Auto: San Andreas pays homage, with its 'Inside Track' betting shop carrying a very similar logo (as well as...

  • PAINTING THE TOWN RED.  // Marketing Health Services;Summer2011, Vol. 31 Issue 3, p24 

    The article offers information on the new logo of the MD Anderson Cancer Center founded by the University of Texas in the U.S. The new logo features a red line striking through the word 'cancer,' which symbolizes the aim of this organization to cure this disease. The rebranding process of MD...

  • Carpet One adds more range to logo.  // Furniture/Today;3/20/2006, Vol. 30 Issue 28, p48 

    The article reports on the market introduction of Carpet One business logo at the Carpet One annual winter convention in California. An additional "floor and home" design in the logo reflects the company's program of diversification in terms of customer awareness of the company's various...

  • Logo Selection and Modification Guidelines: an empirical international validation in Chile. S., Sergio Olavarrieta; Friedmann, Roberto // Estudios de Administraci�n;2007, Vol. 14 Issue 1, p1 

    Logo selection and modification is a common marketing practice; brand managers and other marketing executives will normally face these kinds of decisions. However, logo design and modification have been largely neglected in the marketing literature. Few studies have empirically tested the...

  • Mind your language. Simmons, John // Brand Strategy;Sep2005, Issue 195, p58 

    Discusses the need for business-to-business brands to look beyond the visual language of logos, colors and graphics and consider the tone of voice in branding. Use and abuse of the tone of voice; Comparison between the investments made by brands in verbal communication and in visual identity;...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics