Entrepreneurial orientation gone risky: A lesson from Asian culture and its impact on firm performance

Jeewhan Yoon; Solomon, George T.
January 2013
International Council for Small Business. World Conference Proce;1/1/2013, p1
Conference Proceeding
Most entrepreneurial orientation research based on U.S. samples has found a positive relationship between entrepreneurial orientation and firm performance. However, this positive relationship has often not been replicated outside the U.S., particularly in Asian cultures with a high avoidance of uncertainty. Our study considers the psychological safety of employees as a possible moderating variable in the relationship between entrepreneurial orientation and firm performance. This study aims to provide meaningful theoretical and managerial implications.


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