McClintock, Pamela
January 2004
Daily Variety;1/15/2004, Vol. 282 Issue 13, p12
Trade Publication
Reports on the sponsorship of Coors Brewing Co. to the television program "Jimmy Kimmel Live" for American Broadcasting Co. in Los Angeles, California. Terms in the sponsorship deal; Estimates on the value of the deal; Disclosure on the rating of the show.


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