TITLE

SPONSOR TOASTS JIMMY

AUTHOR(S)
McClintock, Pamela
PUB. DATE
January 2004
SOURCE
Daily Variety;1/15/2004, Vol. 282 Issue 13, p12
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the sponsorship of Coors Brewing Co. to the television program "Jimmy Kimmel Live" for American Broadcasting Co. in Los Angeles, California. Terms in the sponsorship deal; Estimates on the value of the deal; Disclosure on the rating of the show.
ACCESSION #
12026814

 

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