European SIG

Evans, Keith
April 2000
Logistics & Transport Focus;Apr2000, Vol. 2 Issue 3, p58
Trade Publication
This article highlights the first discussion group covering the logistical implications of market issues which was well attended by a diverse range of members of the European Special Interest Group of the Institute of Logistics and Transport. It has been decided to focus the discussion around the four P's of marketing, price, product, place and promotion, with the aim of highlighting issues that members should be aware of and that could form the basis of further discussion groups. The discussion of place centered on location issues for warehousing/production units. The discussion of price focused on the eurosales and pricing conditions and electronic commerce.


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