BA to Invest in Internet

April 2000
Logistics & Transport Focus;Apr2000, Vol. 2 Issue 3, p15
Trade Publication
This article reports that the British Airways is to invest 100 million pounds in three new online ventures, as part of an Internet strategy aimed at establishing it as the world's favorite electronic airline. The new businesses, grouped together as the airline's eVentures, will include an online travel agency offering customers a one-stop-shop for flights, hotels, car hire and other travel services. The site will be owned by a group of European airlines and will enable them to offer Europe's best consumer travel site while cutting the cost of selling and distributing tickets. In the second venture, the loyalty program Air Miles, which is wholly owned by the british Airways, will expand its online activities. Air Miles will seek to become the leading electronic currency of Great Britain and its 6.5 million members will be able to earn Air Miles online as well as new redemption opportunities.


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