Diageo Toasts CPFR

January 2004
Frontline Solutions;Jan2004, Vol. 5 Issue 1, p32
Reports on the implementation by Diageo North America of a collaborative planning, forecasting and replenishment (CPFR) program with its distributors. Launch of the program in the Diego-Guinness USA division last February 2003; Goals of the initiative; Results of the project; reaction of some sectors to the new business process.


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