Omnicom exec's job: Put promos in shows

Goldsmith, Jill
January 2004
Daily Variety;1/16/2004, Vol. 282 Issue 14, p8
Trade Publication
Reports that advertising company Omnicom has tapped Robert Reisenberg to run a new unit that will create television programmings as platforms for its clients. Trend of personal recorders where viewers can zap commercials; Share development costs of the commercials; Consideration of the time-slot of the program.


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