TITLE

Sundance marketers say logo doesn't always pay

AUTHOR(S)
Harris, Dana
PUB. DATE
January 2004
SOURCE
Daily Variety;1/16/2004, Vol. 282 Issue 14, p6
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports that the 20th annual Sundance Film Festival has been acknowledged as Mecca for independent filmmakers. Marketing for the festival; Sponsors for the event; Payments from the companies sponsoring the show.
ACCESSION #
12010487

 

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