TITLE

Oscar's in promo pursuit

AUTHOR(S)
MacClintock, Pamela
PUB. DATE
January 2004
SOURCE
Daily Variety;1/16/2004, Vol. 282 Issue 14, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the marketing campaigns for the Oscar Academy Awards in Hollywood, Los Angeles. Determination to improve the television broadcasting ratings of awards; Surprises for the awards ceremony.
ACCESSION #
12010433

 

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