Going global has potential, but beware pitfalls

Sloan, Carole
January 2004
Home Textiles Today;1/19/2004, Vol. 25 Issue 19, p18
Trade Publication
Discusses the key factors that U.S. suppliers should consider before entering the export market. Significance of product differentiation; Importance of diligence and attention to myriad details; Remarks of selected executives on how to succeed in the export business.


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