TITLE

Strong relationships are key

AUTHOR(S)
Murray, M. Christian
PUB. DATE
October 1998
SOURCE
National Underwriter / Life & Health Financial Services;10/12/98, Vol. 102 Issue 41, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
States that establishing strong client relationships remains one of the cornerstones in the fight for market share in the financial services industry. Marketing 1:1 Inc. executive Martha Rogers' speech during the 1998 International Association for Financial Planning's Success Forum; Example shown by British Airways which developed a software to know the eating and viewing preferences of their frequent flyers.
ACCESSION #
1198948

 

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