Bowl ad rates look super for Eye

Amdur, Meredith
January 2004
Daily Variety;1/14/2004, Vol. 282 Issue 12, p7
Trade Publication
Reports on the spots for television advertisements sold by CBS for the 2004 Super Bowl game in the U.S. Average price for a 30-second advertisement.


Related Articles

  • FOX GOES BOWLING FOR $$$. Bernstein, Paula // Daily Variety;8/15/2001, Vol. 272 Issue 53, p1 

    Reports on the solicitation of Fox Sports of advertisers for an advertising spot during the 2002 Super Bowl telecast. Complaint against the high cost of the advertisement; Prices of advertisements during the 2000 Super Bowl; Factor most likely to attract advertisers to make the investment.

  • US advertisers fight for a place in the Super Bowl spectacle. Katz, Richard; Yates, Karen // Campaign;12/19/97, Issue 51, p23 

    Cites the status of the National Football League's Super Bowl event as a showcase of the best television commercials of the year. Top-rated television program aired by NBC in the United States; Record price per 30-second spot; Anheuser-Busch as biggest advertiser for 1998; Speculation on the...

  • Super Spots Get a Shot On NFL Net After the Game.  // Multichannel News;1/31/2005, Vol. 26 Issue 5, p6 

    Reports on a television spot to be shown after the coverage of the Super Bowl XXXIX football game by NFL Network in the U.S. on February 6, 2005. Significance of television advertising campaigns featured in the football game to television viewers; Time alloted for the television spot;...

  • Slump tackles as rates for Super Bowl. Mandese, Joe // Advertising Age;9/9/1991, Vol. 62 Issue 37, p3 

    Reports on the uncertainty in the request of television network CBS for a spot on Super Bowl XXVI, an annual sports event aired by television network ABC as of September 1991. Doubts on the request of CBS; Increase in advertising rates for the sports coverage; Challenge faced by the network...

  • End Zone Roulette.  // MediaWeek;1/26/2009, Vol. 19 Issue 4, special section p1 

    The article examines television advertising for the Super Bowl LXIII football game on February 1, 2009. A 30-second commercial spot during the NBC Television Network broadcast of the game costs $3 million. Marketers employ one of two strategies. Large corporations such as Audi of America and...

  • Super Bowl Spots Up 7%. Linnett, Richard; Halliday, Jean; Johnson, Bradley // Television Week;1/12/2004, Vol. 23 Issue 2, p8 

    Reports on an increase in the average price for a 30-second spot on the Super Bowl football television program in the U.S. Price for a Super Bowl spot; Number of in-game spots sold by CBS network; Television rating of the Super Bowl in 2003, according to Nielsen Media Research.

  • Super dooper.  // Finance Week;1/29/2004, p38 

    Reports on price of a single 30-second commercial on U.S. television network CBS during the 2004 Super Bowl football game on February 1, 2004.

  • Whassup?!...Crunch! Kim, Albert; Mravic, Mark // Sports Illustrated;02/05/2001, Vol. 94 Issue 5, p36 

    Focuses on several television commercials that aired during CBS Inc.'s coverage of the 2001 National Football League (NFL) Super Bowl. Description of the best commercials, including one for Budweiser's 'Whassup?' campaign; Thoughts on the halftime show, which featured comedian Ben Stiller and...

  • Super Bowl ad pitch: Touchdown or fumble? Taylor, Catharine P. // Inter@ctive Week;2/10/97, Vol. 4 Issue 3, p38 

    Focuses on the apparent success of Auto-By-Tel's television advertising campaign during the Super Bowl broadcast in January 1997. Increased traffic to the company's Web site; Ranking in `US Today' newspaper's Ad Meter; Auto-By-Tel's objective for running the advertisement; Goals Other...


Read the Article


Sorry, but this item is not currently available from your library.

Try another library?
Sign out of this library

Other Topics