GOING FOR THE GOLD NBC touts its Games b'casts

Amdur, Meredith
January 2004
Daily Variety;1/14/2004, Vol. 282 Issue 12, p7
Trade Publication
Reports on the advertising sales campaign launched by National Broadcasting Co. in the U.S. for the coverage of the 2004 Olympic Games in Athens, Greece. Enlistment of heavy cross-promotions between its cable television networks and main broadcasters; Number of coverage hours offered by NBC Cable.


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