Managing organizational politics for radical change: the case of Beiersdorf-Lechia S.A., Poznan

Blazejewski, Susanne; Dorow, Wolfgang
August 2003
Journal of World Business;Aug2003, Vol. 38 Issue 3, p204
Academic Journal
In 1997, the Beiersdorf group reacquired its former subsidiary in Poznan which had been expropriated by the Polish state after World War II. In two years the new management succeeded in transforming this formerly state-owned, production-driven conglomerate into a highly profitable, market-oriented consumer goods company. We use this case study to introduce a comprehensive model of organizational transformation integrating micro-level change theory and the organizational politics approach focusing on the interplay of power and interests in radical intra-organizational transformation processes in CEE enterprises.


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