TITLE

GUEST SATISFACTION IN HOTELS OF KASHMIR: THE PERCEPTION OF FOREIGN TOURISTS

AUTHOR(S)
ARA, ANJUM
PUB. DATE
April 2016
SOURCE
CLEAR International Journal of Research in Commerce & Managemen;Apr2016, Vol. 7 Issue 4, p88
SOURCE TYPE
Academic Journal
DOC. TYPE
Article
ABSTRACT
Customer satisfaction is an important measurement that has to be taken on a regularly basis in every tourism facility in the country. Customer satisfaction is exceedingly personal estimation that is deeply influenced by the customer expectations regarding the services. The most dynamic verb in the lexis of customer satisfaction is 'to improve'. Hence the hotel industry like other industries is realizing the significance of customer centered philosophies with the overall goal in terms of customer satisfaction is to stay as close to their customers as possible. 10 point likert scales was worn to gauge the responses. Based on data gathered, with the help of a self-developed and statistically-tested research instrument, from one hundred forty-eight (148) respondents representing seventy-six hotels (76) showed that an improvement in empathy and reliability dimension are needed to augment the over-all guest satisfaction in hotels.
ACCESSION #
119728988

 

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