USA bucks promo trend with skein 'Traffic'

Martin, Denise
January 2004
Daily Variety;1/12/2004, Vol. 282 Issue 10, p14
Trade Publication
Reports that USA has launched a marketing strategy to launch the television program, "Traffic." USA's move of sticker one-dollar bills to its logo and the miniseries' premiere on January 26, 2004. Plan to circulate the bills in Los Angeles, California and New York City starting the third week of January; USA's distribution of CD-ROMs featuring behind-the-scenes footage and a trailer, inserted into the copies of the magazine, "The New Yorker".


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