Doc 'Riding' promo push into festival

Graser, Marc
January 2004
Daily Variety;1/12/2004, Vol. 282 Issue 10, p8
Trade Publication
Presents an update on marketing activities focused on the film "Riding Giants," a surfing documentary, as of January 12, 2004. Plan of apparel firm, Quicksilver, to launch a marketing campaign in which the documentary which will premiere at Sundance Film Festival will be promoted at events throughout Park City; Success of brand-name marketing as a technique to promote the documentary "Dogtown and Z-Boys".


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