TITLE

Doc 'Riding' promo push into festival

AUTHOR(S)
Graser, Marc
PUB. DATE
January 2004
SOURCE
Daily Variety;1/12/2004, Vol. 282 Issue 10, p8
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents an update on marketing activities focused on the film "Riding Giants," a surfing documentary, as of January 12, 2004. Plan of apparel firm, Quicksilver, to launch a marketing campaign in which the documentary which will premiere at Sundance Film Festival will be promoted at events throughout Park City; Success of brand-name marketing as a technique to promote the documentary "Dogtown and Z-Boys".
ACCESSION #
11957093

 

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