Do exhibitions drop the catch?

Couldwell, Clive
September 1998
Marketing Event;Sep98, p24
Focuses on the issue surrounding the first-time exhibitors who do not return to shows. View of Simon Burton, Showcase Communications' associate director; Why shows fail to meet objectives; Exhibitors' reasons for attending shows; Difference between new and established events. INSET: Case study: How to keep exhibitors keen.


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