TITLE

David Graham

AUTHOR(S)
Mistry, Bhavna
PUB. DATE
September 1998
SOURCE
Marketing Event;Sep98, p23
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Features David Graham, director at Britvic Soft Drinks, a division of Bass Leisure company in Great Britain. Participation of the firm in sports event, Max Mania; Marketing strategy for Pepsi brands; View of Graham on the event.
ACCESSION #
1195523

 

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