TITLE

Budweiser Stade replica takes off

AUTHOR(S)
Creevy, Jennifer
PUB. DATE
September 1998
SOURCE
Marketing Event;Sep98, p6
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Announces that corporate sponsors of the 1999 rugby world cup are looking to use Budweiser's Stade de Bud concept. Sponsors of the event; Comment from Claire Prewett of the Anheuser-Busch, creator of the concept; Other brand that created its own events venue.
ACCESSION #
1195504

 

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