TITLE

Firms stress loyalty

PUB. DATE
September 1998
SOURCE
Marketing Event;Sep98, p4
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Reports on some of the findings from a survey on British marketers by the Chartered Institute of Marketing (CIM). Percentage of the respondents who said customer loyalty was a key focus of their strategy; Route to retaining customer loyalty; Comment from John Saynor, director for CIM.
ACCESSION #
1195496

 

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