Scholastic & Weekly Reader Team Up with TV News for the Election

January 2004
Educational Marketer;1/19/2004, Vol. 35 Issue 2, p5
Trade Publication
Reports on the initiative of electronic publishing Scholastic Inc. and Weekly Reader Corp. to team-up with television stations NBC News and ABC News to cover the election in the U.S. Provision of occasional reports from the perspectives by children aged 10-14 Scholastic's Kids Press Corps; Inclusion of children interview candidates during the Republican and Democratic conventions; Deployment of three buses equipped as mobile television studios to cover the campaign by Weekly Reader.


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