Revised Marketing Boosts Scholastic's School Book Club and Fair Businesses

January 2004
Educational Marketer;1/19/2004, Vol. 35 Issue 2, p1
Trade Publication
Reports on the effort of educational publishing Scholastic Inc. to revitalize its school book club and fair businesses in the U.S. Impact of declined sales in 2003 on the enhancement of marketing strategy; Increase in their book fair revenue; Provision of student essay and poster contests.


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