Revised Marketing Boosts Scholastic's School Book Club and Fair Businesses
- Middelhoff-Bertelsmann Is The Number-One Media Conglomerate On The Internet. // Book Publishing Report;9/18/2000, Vol. 25 Issue 37, p1
Reports the performance of Bertelsmann as an online publishing conglomerate in the United States. List of companies affiliated with Bertelsmann; Increase in the company's total revenues and profit; Merger of Bertelsmann's book club Doubleday Direct with the Book-Of-The-Month Club of Time Inc.
- Flashlight Readers. // School Library Journal;Apr2006 Supplement, Vol. 52, p8
Focuses on Flashlight Readers, a new web site from Scholastic that provides free online reading club for youngsters in grades three to eight, as well as their teachers and parents. Comments from Karen Wang, producer of e-Scholastic, regarding their goal; Range of books featured at the site;...
- Calendar. // Journal of Business (10756124);4/22/2010, Vol. 25 Issue 9, pA13
A calendar of meetings and events in Washington in 2010 is presented including the Book Study Meeting of Christian Women in Business in Spokane on April 27, the Spring Antique Show and Sale in Spokane from April 23-15, and the Inland Northwest Dental Conference in Spokane from May 6-7.
- News Briefs. Hane, Paula J. // Information Today;Nov99, Vol. 16 Issue 10, p45
Offers news relating to electronic publishing. The deal between Audio Book Club and Microsoft Corp. to convert more of Audio Book Club's content to Microsoft Windows Media Audio format; The agreement signed by IntraNet Solutions to acquire InfoAccess Inc.; SoftBook Press Inc. deal with the...
- What IF? Moyer, Steve // Humanities;Jul/Aug2009, Vol. 30 Issue 4, p32
The article discusses the role of the Institute for the Future of the Book (IF) in addressing the benefit of digital networks to reading and authorship in the U.S. It explains an online book club project created by IF founder Bob Stein in which seven women were chosen to read and make comments...
- Scholastic's Tech-Based Programs Propel Q4 Education Segment Growth. // Electronic Education Report;08/02/2000, Vol. 7 Issue 15, p5
Provides an overview on the financial performance of Scholastic's educational publishing segment for the fourth quarter of fiscal 2000, ended May 31.
- Scholastic Plans Incentives to Boost Book Club Sales After Lowering 2003 Financial Results Guidance. // Educational Marketer;2/17/2003, Vol. 34 Issue 6, p1
Reports on the reduced guidance for revenue and earnings following the results in the school book clubs in New York City. Reduction in the school spending; Disruption of exports to foreign-based schools; Projection on the revenue growth of Scholastic.
- Bertelsmann shuts down Britain's second largest book club. Menkes, V. // Publishers Weekly;2/23/90, Vol. 237 Issue 8, p122
Reports on the shut down of Leisure Circle, Britain's second largest book club. Why this was done; Number of people affected.
- Book clubs provide social setting for literary discussions. Strange, Julia // Inside Tucson Business;6/19/95, Vol. 5 Issue 12, Golf & Leisure p17
Features book clubs in Tucson, Arizona. Includes Bookies; Book club meetings.