TITLE

Revised Marketing Boosts Scholastic's School Book Club and Fair Businesses

PUB. DATE
January 2004
SOURCE
Educational Marketer;1/19/2004, Vol. 35 Issue 2, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Reports on the effort of educational publishing Scholastic Inc. to revitalize its school book club and fair businesses in the U.S. Impact of declined sales in 2003 on the enhancement of marketing strategy; Increase in their book fair revenue; Provision of student essay and poster contests.
ACCESSION #
11953169

 

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