TITLE

Battle Fatigue

AUTHOR(S)
Stateman, Alison
PUB. DATE
October 1998
SOURCE
Public Relations Tactics;Oct98, Vol. 5 Issue 10, p26
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Relates aggressive public relations efforts and bullying tactics encountered by the author while working on his project at Microsoft Corp. Factors that led to a heated discussion between the author and a representative from one of the company's main agencies; Aspect of public relations at Microsoft revealed to the author; Author's advice to practitioners working with media during a sensitive situation.
ACCESSION #
1195124

 

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