TITLE

Focus on Your Career

PUB. DATE
May 2001
SOURCE
Logistics & Transport Focus;May2001, Vol. 3 Issue 4, p57
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
The state of research into the use and usage of the Internet for marketing purposes by small- and medium-sized enterprises (SME) are discussed in this report. It discusses how the research was established, its design and development, and sets out the operational parameters addressed. The conceptual framework has been developed to address the research questions across a range of SME business types. The framework parameters were discussed in detail, afterwards. Notwithstanding the very limited sample frame and general nature of the research so far, it is felt that this has provided a sound grounding in the area and has presented an overall framework for establishing the efficacy of the Internet in assisting SMEs in their marketing effort.
ACCESSION #
11944620

 

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