UK Marine Motorways Study

May 2001
Logistics & Transport Focus;May2001, Vol. 3 Issue 4, p39
Trade Publication
The use of the Wireless Application Protocol is the main focus of this report. This article argues that people should not call it the mobile Internet. This only raises expectations to a level which cannot be matched. The big mobile commerce success story is the I-Mode, a device that every teenager in Japan has to have. I-Mode is big in Japan, largely because it is cheap, fast and offers access to about 600 official sites and thousands of unofficial sites. Users can send electronic mails, transfer funds between bank accounts, book plane tickets, see what is on at the cinema, find the nearest hotel or restaurant, play interactive games, check their horoscope and download melodies which they can play on their phone. Teenagers may be going forward with this technology but it will be businesses that feel the benefit of power and speed.


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