TITLE

Category Management Successful

PUB. DATE
July 1999
SOURCE
Logistics & Transport Focus;Jul/Aug99, Vol. 1 Issue 2, p17
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
A positive view of category management is evident, according to the majority of the respondents as stated in the result of the report titled Category Management in Action. Most of the companies that identified the benefits of these initiatives states, that several course of actions had been most beneficial to them. These are the improvement of the category of sales or turnover to the mutual benefit of retailers and suppliers, improvement of costumer loyalty, enhancement of costumer understanding, and better trading relations. The report also suggest that for a continued success of the category management it needs to become a company-wide business process rather being just project based. Another aspect of the report reflects upon the desire of the industry for less complexity by simplifying the process into four stages.
ACCESSION #
11940528

 

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