Too Many Hits Are Bad For Your Web Site

Kilpatrick, Ian
April 2001
Logistics & Transport Focus;Apr 2001, Vol. 3 Issue 3, p30
Trade Publication
Focuses on the practice of measuring a Web site's success by the number of "hits" the site receives. What defines a "hit"; View that hits are a useless method of measuring Web site success; Alternate methods to measuring a success for electronic commerce and business-to-business sites; Speculation about a physical business basing their success on the number of people visiting a store without purchasing anything; Lack of quality assessment at company's Web sites; Recommendations for assessing the value of a Web site.


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