Not Your Ancestors' Barter

Van Yoder, Steven
January 2001
Financial Executive;Jan/Feb2001, Vol. 17 Issue 1, p59
Academic Journal
This article examines how bartering is becoming a more popular way of conducting business. The International Reciprocal Trade Association reports that over $9 billion in corporate goods and services was bartered in 1999. Besides corporate barter, there is also retail barter exchanges, where a company can exchange a service for credits to be used with another other company that is part of the exchange. BarterTrust.com is a start-up company that is buying barter exchanges and bringing them online. INSET: Barter: Done Deals.


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