TITLE

The need for internal marketing

PUB. DATE
December 2003
SOURCE
e.learning age;Dec2003/Jan2004, p39
SOURCE TYPE
Periodical
DOC. TYPE
Article
ABSTRACT
Discusses the approach of KnowledgePool in marketing electronic-learning service internally. Key differences between internal and external marketing; Objectives of internal marketing electronic-learning; Types of learner.
ACCESSION #
11924191

 

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