TITLE

ONLINE CUSTOMER BEHAVIOUR

AUTHOR(S)
Rypáková, Martina; Moravčíková, Katarína; Križanová, Anna
PUB. DATE
July 2015
SOURCE
Marketing Identity;2015, Issue part 2, p233
SOURCE TYPE
Conference Proceeding
DOC. TYPE
Article
ABSTRACT
Every company tries to reach a goal as profit is. It is necessary to find customers whose interest in company's product will be regularly. Company should know customers' needs and accommodate its offer to their requirements. Company should provide unique service to gain customers loyalty and satisfaction. The new mainstream is buying products through Internet. Customer's behaviour is based on customer's preferences because all options bring positive and negative aspects. Paper describes online purchasing and specifies online customer behaviour. The part of the research is behavioural analyses of online customer in USA and in Slovakia.
ACCESSION #
119226605

 

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