Get Real!

Day, Jo; Day, Kevin
January 2004
Journal of Financial Planning;Jan2004, Vol. 17 Issue 1, p34
Academic Journal
The article focuses on the case of Martin who is the owner of We Manage Assets Inc. (WMA). He thrives on change, loves complexity and new challenges and hates doing the same thing twice. While he comes up with new ideas, his love of change and complexity sometimes drives his staff crazy. WMA has 300 clients and 6 employees. While attending a planning conference, Martin sees a demo of a contact management software application. The problem is that Martin has the wrong mindset. He thinks technology is the solution to solving his client service issue, when in reality there is no such thing as a software solution. Once a day, Martin gives his recorded to someone to transcribe and add actions to the contact management software. To ensure that action items are truly being performed, the financial planner runs a weekly client report that shows which actions are still outstanding, who they are assigned to and how many days they have been in the queue.


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