ShanghaiMart sets new course

January 2004
Home Textiles Today;1/12/2004, Vol. 25 Issue 18, p4
Trade Publication
Reports on a marketing strategy launched by ShanghaiMart exhibition facility in Shanghai, China. Facility's positioning of itself as a merchandising hub for fabrics, apparel, home textiles, home decor, giftware and building materials; Dedication of one full level of the showroom section to home textiles companies; U.S. retailers' use of portions of temporary showroom space to run mini trade fairs.


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