TITLE

Market Dynamics of 2003 Will Continue To Shape K-12 & College Industries in a Challenging 2004

PUB. DATE
January 2004
SOURCE
Educational Marketer;1/12/2004, Vol. 35 Issue 1, p1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Presents forecasts for the U.S. educational publishing industry for 2004. Forecast for college publishing; Budget cuts for textbook purchases in Texas; Efforts of the federal government to make teaching methodologies and materials effective at improving student performance; Reorganization of McGraw-Hill's supplemental publishing business; Partnership of Kinko with the University of Southern California's University Custom Publishing to re-enter the college publishing industry.
ACCESSION #
11913140

 

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