TITLE

Risk-free strategies

AUTHOR(S)
Schneider, Michael
PUB. DATE
January 2004
SOURCE
Daily Variety;1/7/2004, Vol. 282 Issue 6, pA1
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Discusses the performance of U.S. television network American Broadcasting Corp. (ABC) in 2003. Strong ratings posted by family comedies; Trouble with launching drama programs; Top TV programs of ABC; Plans to address strategic errors that stunted steady ratings recovery.
ACCESSION #
11901402

 

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