TITLE

Honchos prep DirecTV game plan for Rupe

AUTHOR(S)
Amdur, Meredith
PUB. DATE
January 2004
SOURCE
Daily Variety;1/7/2004, Vol. 282 Issue 6, p2
SOURCE TYPE
Trade Publication
DOC. TYPE
Article
ABSTRACT
Focuses on plans outlined by News Corp. executives for its satellite television company DirecTV. Plans for cutting the operating and subscriber acquisition costs; Proposed improvement in call centers.
ACCESSION #
11900199

 

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