Data Warehouses Can Become Treasure Troves

Cashman, Marry Ann R.
January 2000
Financial Executive;Jan/Feb2000, Vol. 16 Issue 1, p49
Academic Journal
This article focuses on the opportunities for corporations regarding their data warehouses. One way of data transformation is using data mining for marketing purposes. Others include decision support, systems integration and new data products. "Data Warehouses: More Than Just Mining," a book by Barbara Bashein and M. Lynne Markus, explains the issues surrounding data warehouses.


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