A Crash Course In Self-Marketing

McDonald, Paul
March 2002
Financial Executive;Mar/Apr2002, Vol. 18 Issue 2, p60
Academic Journal
The article presents advice to financial executives on marketing themselves. Self-assessment is a key first step. Executives should evaluate their skills relative to others in their field and identify those abilities that are in demand. They should also assess how transferable their skills are, what their strengths are in information technology, how well they interact with others, and how adept they are at strategic thinking. Armed with sufficient self-knowledge executives should be proactive in seeking opportunities. They should keep themselves visible within their firms and network with others both inside and outside the organization. INSET: Tips for Successful Self Marketing..


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