'Ferries not multiples' choice'

Thomas, Sarah
December 2003
Travel Weekly: The Choice of Travel Professionals;12/8/2003, Issue 1697, p25
Trade Publication
Vertical integration has forced down ferry sales, as of December 8, 2003, according to marketing manager of Brittany Ferries Ltd. Richard Price. Price said that multiple support through racking and co-operative advertising had decreased since the late 1990s so agents were missing out on the good earnings potential available on ferry sales. Price urged travel agents to promote self-drives when responding to general holiday enquiries and cash in on the good earnings potential the market presents. Price said that the 2,400-passenger ship Pont-Aven will set new standards for ferry products in terms of space and style and increased speed would also help to attract new customers.


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